There has not been a better time to be a fitness and wellness entrepreneur. Today, you have all the tools you need at your fingertips, and your target market is looking for experts just like you to help them achieve their goals. So whether you are a yoga instructor, personal trainer, life coach, or own a supplement brand, you need to be online. Bust most importantly, you need to take advantage of these tools to ensure you grow your business to what you always envisioned. The tools I have outlined here are not limited to what you can use, and I will be updating this document quite often. I will invite you to bookmark it and come back to it at least once per month, so you are always up-to-date with the latest tools. I want you to be able to get straight to tools you will need, instead of reading everything. So, you can feel free to click on the different categories below. Let’s dive in!
What tools can you use to build a fitness and wellness website?
- WordPress: WordPress is many people’s favorite content management system to help you edit and continue to grow your website. I have personally been using it for over 8 years, and there is so much you can do with it. For fitness and wellness brands, it will help you to manage your website and even run an online store. I strongly recommend not to get generic templates, but be comfortable to know that if you choose to have a WordPress website, the opportunities are unlimited.
- Webflow: Webflow is my favorite for my fully customized projects. This is a great platform to create the vision of your business as a website. For my Shine and Spark packages, I always recommend this platform, because it gives me the freedom to create a very authentic version of your website. It also has an e-commerce option, however, it doesn’t have all the options that other known platforms may have. Unlike WordPress, you can host your website with Webflow and enjoy all the support and tech they provide for an unbeatable price.
- Shopify: This is the platform that hosts almost 60% of all fitness and wellness websites in the United States and around the world. It is great for fitness and wellness brands looking to sell an actual product such as merchandise or supplements. It allows you to integrate amazing shipping third-party tools and works with all your check-out options.
- Squarespace: I have begun to see the power behind Squarespace, it allows you to create a fully optimized website and an e-commerce experience with all the tools you need. Most importantly, their packages give you fantastic features and even a G-suite email account.
- Clickfunnels: This is an advanced web tool that has everything you need to get your products and services out there. I strongly recommend it for personal-coaches looking to sell online program training, and even life coaches looking to get their entire sales funnel created in one platform.
Where should I host my fitness and wellness website?
- Siteground: If you chose WordPress as the platform to build your website, you are going to need a good host provider. I have been using Siteground for about 2 years, and their services continue to impress me. You can choose between a package to host only one website or multiple websites. If you are using Webflow, Clickfunnels, or WordPress, you can use Siteground to purchase your domain name.
- Namecheap: I recommend Namecheap to purchase your domain names. They always have great deals on domain names and even provide a good hosting service. But if you are looking to get more traffic into your website and use it to upload content often, I will recommend choosing Siteground to host your website.
What tools can I use to build my fitness and wellness brand’s mailing list?
For this category, I am going to list them in terms of expertise needed. Some of these tools are more advanced than others, so you might not need all their features if you are now starting.
- Mailchimp: This is an great, simple-to-use-platform to get you started with your mailing list. Mailchimp, allows you to build anything from a simple welcome email to automated emails and templates that you can build to match your brand. I have used it in the past to help my clients build their mailing lists and create nurturing campaigns that have generated thousands in revenue. What I like the most about it, is that you can start with the free plan, and upgrade it to fit your needs.
- Aweber: Aweber is very similar to Mailchimp, and it has been another tool that I have used for over 5 years now. It also allows you to create automated emails and nurture your list. However, free-package is only a trial.
- Convertkit: This is the current platform that I am using for my business. It is a lot more advanced than the other two but allows you to create email marketing campaigns like never before.
- Drip: This is probably one of the most advanced email marketing platforms out there. If you are looking to create a funnel that takes place with emails, then this is your go-to. It can easily be integrated into any website builder, Webflow and Click Funnels.
What tools can I use to manage my fitness and wellness clients?
Managing your client’s information needs to be an automated process and you should be able to have it all in one platform. Here are the platforms I recommend the most based on previous projects and experience.
- Hubspot: Hubspot is probably the most widely known Customer Relationship Manager (CRM). It can be integrated within your website, so your leads can go directly into your Hubspot dashboard. There you can track how many times you have sent them emails, who you have contacted if they have signed up for your programs, and much more.
- Coda.io: Coda has end-less possibilities without having to write code or look for third-party tools. You can do anything from creating your very own CRM to even managing your expenses.
What tools can I use to receive payments online?
This will depend on what your bank can accept and where in the world you are located. But if you are in the USA, Canada or in most of Europe, I will strongly recommend the following:
- Paypal: Paypal can easily be integrated with any of the website platforms I have mentioned, and you can also set up automated payments for clients who have signed up for monthly programs
- Stripe: Just like Paypal, it allows you to receive and send payments online.
- Square: Just like Paypal, it allows you to receive and send payments online.
There are hundreds of online-payment platforms and integrations. I strongly recommend having a chat with your bank representative to ensure their system is capable of accepting transactions from the payment platform you are about to use. This list is not limited to the number of applications and tools that are available for you to start moving your fitness and wellness brand online. I am currently working on the tools that you can use to host your programs and teaching platforms, so make sure to come back to this post to read more. If there are any platforms or tasks you are thinking about, let me know by commenting below so I can further expand this posts based on your needs.